Report: Ad Mail Delivered to Door More Likely to be Read


modesThe USPS OIG Reports:

“In a recent survey commissioned by the U.S. Postal Service Office of Inspector General, people who get their mail at their door said they are more likely to read and respond to advertising mail than people who walk to a curbside mailbox or a neighborhood cluster box to pick up their mail. They also reported they are less likely to throw away ad mail without reading it.”

Read the report at Modes of Delivery and Customer Engagement with Advertising Mail (PDF).

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