Gain an immediate online presence in the postal industry with your acquisition of the influential and widely-read PostalMag.com.
PostalMag.com is a leading online website for postal workers and the greater postal industry and is ranked at the top or near the top in numerous postal-related categories at popular search engines. A sale would include all content at www.postalmag.com and includes the valuable domains www.postalblog.com and www.postalrecord.com, and admin control of the site’s Facebook page at www.facebook.com/postalworkers. (As for the domain postalrecord.com, the name is coincidentally the name of the letter carriers’ official magazine (Postal Record) with a monthly circulation of several hundred thousand.)
USPS Letter Carrier Tom Wakefield founded PostalMag.com in the year 2000 when Tom went online to find information about his postal benefits. Unable to find any information, Tom created www.postalworkersonline.com (soon changed to PostalMag.com) to help Postal Service employees find the news, information, and resources they need to make their careers with the USPS as rewarding and enriching as possible. The site grew quickly by word of mouth and within a year or two the site was receiving substantial traffic from postal workers throughout the country.
PostalMag.com gained a new importance in 2001 during the anthrax attacks through the mail in the weeks after 9/11. Tom had graduated from NBC (Nuclear, Biological and Chemical) school while in the Marines and quickly understood the magnitude of the issue. Tom was the first person to call for testing of all postal workers in the mailstream of the suspect letters, as reported by the Baltimore Sun. Postal workers throughout the nation turned to PostalMag.com for up-to-date information about this important issue.
Website Features
PostalMag.com is hosted on a WordPress Optimized VPS (Virtual Private Server) at BlueHost.com.
The Home page of PostalMag.com is a customized design utilizing HTML code. The page features links to postal news from online news sites and postal related websites.
A WordPress site within PostalMag.com is used as the “Postal Blog” for the site, containing news and information published by PostalMag.com. (WordPress is not used for the Home page of PostalMag.com because feedback indicates readers prefer the customized format and also because the resource heavy WordPress content management system would strain under the heavy traffic of PostalMag.com.)
Popular features in the Postal Blog include Roseanne Jefferson’s Postal Retirement Q&As and Jonathan Lowe’s monthly Audiobook Reviews. A useful forum is used by postal employees to post and coordinate their mutual transfer requests. PostalMag’s QuickTopic forums have tens of thousands of posts, though the popularity of the forums is diminishing as people migrate to social media sites.
Traffic
The following usage statistics were generated on July 21st, 2018 via the site’s CPanel Webalizer app:
(July 2018 data only shows through July 20th.)
Revenues
PostalMag.com receives revenue from Google AdSense and direct banner ads.
AdSense Earnings by Month (July 1, 2017 – June 30, 2018)
Direct Banner Ads
In addition to Google Adsense, PostalMag.com receives revenue from direct banner ads (companies contact PostalMag.com directly and PostalMag.com posts those ads). Currently, all direct banner ads are on the Home page of PostalMag.com. PostalMag.com never solicits advertising. Companies normally find PostalMag.com via search engines. Current advertisers include two national cell phone companies and a postal uniform company. Each fall, several federal health benefits providers advertise via banner ads. PostalMag.com believes there is a substantial opportunity to increase revenue from banner advertising by installing an ad manager and also by charging market rates.
Banner Ad Revenue Past 12 Months: $6,550.
Expenses
Expenses for PostalMag.com are minimal:
VPS Hosting: $250 per year
Mutual Transfer Forums: $31.50 per month ($378)
QuickTopic Forums: $98 per year
Value
Though PostalMag.com generates revenue from banner ads (and there is substantial opportunity to increase those revenues), the value of PostalMag.com remains as an influencer. The new owner of PostalMag.com will gain an immediate, influential online presence in the postal industry. PostalMag.com is at the forefront of breaking and trending postal news, various issues that affect the postal industry, and important information for employees of the U.S. Postal Service.
And while the front page is currently set up as an aggregator of postal news, much like the Drudge Report is for general news, a new owner could instead publish news items on the site, thereby increasing page views and banner ad impressions.